The power of Favre

September 1st, 2009 – 5:17 PM by Judd Zulgad

It wasn’t just Twin Cities viewers who wanted to see Brett Favre play extensively on Monday night. 

ESPN’s telecast of the Vikings’ 17-10 victory over Houston earned a 6.0 rating, representing an average of 5,943,000 households, making it the network’s most-viewed NFL preseason game ever and its highest-rated since New England-Dallas on Aug. 12, 1996. That game had a  6.6 rating. 

According to an ESPN press release, Monday’s game was the most-viewed program of the night (broadcast or cable) among households, viewers, all key male demos, adults 18-34 and adults 18-49.  Additionally, ESPN was the No. 1 network for the night (broadcast or cable) among households, viewers, and all key male and adult demos.

The game ranks as the ninth most-viewed cable program of the year and ESPN’s third highest-rated/most-viewed program of the year among households.

Here is how the metered markets ranked with over-the-air stations also carrying the game in the Twin Cities and Houston:

No. 1 Minneapolis/St. Paul 30.6

No. 2 Houston 13.6

No. 3 Milwaukee 13.7

No. 4 New Orleans 12.0

No. 5 Las Vegas 10.2

Now here’s how the ratings looked when you take out the over-the-air stations in the Twin Cities and Houston.

No. 1 Milwaukee 13.7

No. 2 New Orleans 12.0

No. 3 Las Vegas 10.2

No. 4 Jacksonville 8.8

No. 5 Birmingham 8.4 

Note: ESPN in the Twin Cities had an 8.3 rating for the game and ESPN in Houston had a 7.4 rating. 

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