It wasn’t just Twin Cities viewers who wanted to see Brett Favre play extensively on Monday night.
ESPN’s telecast of the Vikings’ 17-10 victory over Houston earned a 6.0 rating, representing an average of 5,943,000 households, making it the network’s most-viewed NFL preseason game ever and its highest-rated since New England-Dallas on Aug. 12, 1996. That game had a 6.6 rating.
According to an ESPN press release, Monday’s game was the most-viewed program of the night (broadcast or cable) among households, viewers, all key male demos, adults 18-34 and adults 18-49. Additionally, ESPN was the No. 1 network for the night (broadcast or cable) among households, viewers, and all key male and adult demos.
The game ranks as the ninth most-viewed cable program of the year and ESPN’s third highest-rated/most-viewed program of the year among households.
Here is how the metered markets ranked with over-the-air stations also carrying the game in the Twin Cities and Houston:
No. 1 Minneapolis/St. Paul 30.6
No. 2 Houston 13.6
No. 3 Milwaukee 13.7
No. 4 New Orleans 12.0
No. 5 Las Vegas 10.2
Now here’s how the ratings looked when you take out the over-the-air stations in the Twin Cities and Houston.
No. 1 Milwaukee 13.7
No. 2 New Orleans 12.0
No. 3 Las Vegas 10.2
No. 4 Jacksonville 8.8
No. 5 Birmingham 8.4
Note: ESPN in the Twin Cities had an 8.3 rating for the game and ESPN in Houston had a 7.4 rating.